With the NBA and NHL playoffs approaching, Russian Standard Vodka was looking to join in on the conversation. In conjunction with the client, we developed a giveaway to promote their hashtag #SetStandardsNotTraditions. The giveaway involved taking a picture and tagging @russianstandardcanada on Instagram for a chance to win.
As the creative lead, I worked with our team to develop original content for Instagram. From hanging out at the bar to waiting for public transit, our team went around Toronto to capture how sports fans were preparing to cheer on their favourite teams.
As the creative lead, I worked with our team to develop original content for Instagram. From hanging out at the bar to waiting for public transit, our team went around Toronto to capture how sports fans were preparing to cheer on their favourite teams.
