A high-level creative disrupting the norm through design and tech innovations

About Me

I am a curious, self-driven creative who is passionate in emerging technologies, exploring possibilities beyond traditional approaches, and advocating great design on all mediums.

My enthusiasm for facilitating the lives of others comes from the guidance my mentors and peers have instilled in me. Influenced by their encouragement and trust, I strive to do the same by empowering others and leading by example.

Experience

DIGITAL CREATIVE DIRECTOR | 2015 - 2019

SAGE MEDICA INC, TORONTO, ON
  • Collaborated with the cross-functional team to uncover gaps and leads to win new business
  • Experimented with latest technologies (voice assistants, virtual and augmented reality) to identify differentiating solutions with high commercialization potential
  • Led creative and digital teams to design and develop an online platform and iOS application for key opinion leaders to report on pivotal medical research in real time, leading to provincial product reimbursement
  • Organized life cycle management to optimize user experience and marketing campaigns to increase application reach by 20% in year one

ART DIRECTOR | 2011 - 2015

SAGE MEDICA INC, TORONTO, ON
  • Managed a team of ten designers and developers, aligning individual strengths to project requirements to ensure the highest caliber of design was always applied
  • Drove creative brainstorming sessions to devise concepts and presented to the client for a national campaign that would differentiate a third to market brand
  • Created brand guidelines and oversaw the application of the chosen concept across multiple media formats to create a seamless customer experience

GRAPHIC DESIGNER | 2008 - 2011

SAGE MEDICA INC, TORONTO, ON
  • Liaised with cross-functional team members to coordinate scope, requirements, budget, and timeline to deliver to each project
  • Executed brand guidelines across web platforms, brochures, electronic detail aids, digital banners, posters, and postcards

Education

ONTARIO COLLEGE ADVANCED DIPLOMA IN GRAPHIC DESIGN | 2004 - 2007

SENECA COLLEGE OF APPLIED ARTS AND TECHNOLOGY, TORONTO, ON

Platform Capability

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
Adobe XD
Adobe Premier Pro

Adobe After Effects
Adobe Audition
HTML & CSS
Javascript & jQuery
MailChimp
Microsoft Office

Skills

Vendor management
Motivational people manager
Cross-functional collaboration
Articulate concept presentation
Client relationships

PAAB experience
Videography
Exhibit design
Emerging technology trends

Whenever I'm free

PHOTOGRAPHY
WINE Tasting
RIDE A BIKE
SAILING
CHESS

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