Bringing Canadian insights to clinical data presented at international conferences, is a costly and necessary tactic for Canadian Pharma companies.
As the Creative lead, the team and I identified an opportunity to create an alternative solution that would:
1. Reduce costs for pharma
2. Increase transparency and
3. Develop partnerships with key opinion leaders.
With a focus on clinical data roll out in oncology, I designed a professional, yet user friendly UI and UX for an iOS app, online platform, brand guidelines, and marketing campaign, that allowed Canadian Key Opinion Leaders (KOLs) to report on international data read outs in real-time.
By designing a multi-channel campaign, that leveraged pharma partners, email campaigns, and social – we reached over 100 Canadian oncologists and hematologists, with an average engagement rate of 35% and over 200 app downloads.
Whether a conference is being held in Munich, Germany or San Diego, California:
1. I would lead the team in the videography and post production of the KOLs interviews on site
2. Upload the content to the platform
3. The app users would receive an automated push notification to access the new content as it is available
This solution allowed pharma to differentiate their approach to developing KOLs, gaining Canadian insight and influence all the way to the government level– all because of an outside-the-box approach lead by myself and the team.
As the Creative lead, the team and I identified an opportunity to create an alternative solution that would:
1. Reduce costs for pharma
2. Increase transparency and
3. Develop partnerships with key opinion leaders.
With a focus on clinical data roll out in oncology, I designed a professional, yet user friendly UI and UX for an iOS app, online platform, brand guidelines, and marketing campaign, that allowed Canadian Key Opinion Leaders (KOLs) to report on international data read outs in real-time.
By designing a multi-channel campaign, that leveraged pharma partners, email campaigns, and social – we reached over 100 Canadian oncologists and hematologists, with an average engagement rate of 35% and over 200 app downloads.
Whether a conference is being held in Munich, Germany or San Diego, California:
1. I would lead the team in the videography and post production of the KOLs interviews on site
2. Upload the content to the platform
3. The app users would receive an automated push notification to access the new content as it is available
This solution allowed pharma to differentiate their approach to developing KOLs, gaining Canadian insight and influence all the way to the government level– all because of an outside-the-box approach lead by myself and the team.
