I worked on a team that was tasked to redevelop a disjointed and unattractive corporate brochure. We worked alongside several business units at Fresenius Kabi to realign messaging to a unifying set of key attributes that captured the theme, "We are Fresenius Kabi."
I was responsible for the art direction, execution, and implementation of new creative that captured the new messaging while staying within the corporate brand guidelines.
I was responsible for the art direction, execution, and implementation of new creative that captured the new messaging while staying within the corporate brand guidelines.
