Our client wanted to build a new customer development program that they had dubbed IO Community. As much as they wanted the new program to pull from their corporate branding, they wanted to define it as a separate entity. This program was to unite Interventional Radiologists across the country to integrate new and innovative therapies, that have typically been fragmented by provincial and institutional differences.
As the creative lead I led internal brainstorming sessions, where we honed in on the separate elements of the logo and branding that would frame the new IO Community program. Our team explored how to visually bring “innovation” and “community” to life, in a way that would resonate with the interventional radiologist audience and align with the existing corporate branding.
The process explored and chosen direction can be found below.
As the creative lead I led internal brainstorming sessions, where we honed in on the separate elements of the logo and branding that would frame the new IO Community program. Our team explored how to visually bring “innovation” and “community” to life, in a way that would resonate with the interventional radiologist audience and align with the existing corporate branding.
The process explored and chosen direction can be found below.
