Pharmaceutical companies occasionally reach out to key opinion leaders (KOLs) for key insights. Traditionally, there are two methods to accomplish this: advisory boards or virtual meetings. Advisory boards can be costly when you’re trying to gather KOLs on a national level. Virtual meetings are still time constricting for KOLs as they are held on a certain date and time.
Our team identified a need for pharma companies who were trying to find an alternative cost-effective solution to gather insights from KOLs on their own time that aligns with their busy schedules. Our solution was SAGE Xpress, an online platform that enables healthcare professionals to share clinical insights on timely topics. SAGE Xpress would allow users to share insights on their own time, in a question and answer format, as well as see answers from their colleagues to help drive the conversation.
As the creative director on the project, I worked with a cross-functional team to establish the brand and provide guidance on the UI and UX of the platform. The platform can also be customizable for each customer, so I worked closely with the design and account team to develop branding that aligned with their objectives.
Our team identified a need for pharma companies who were trying to find an alternative cost-effective solution to gather insights from KOLs on their own time that aligns with their busy schedules. Our solution was SAGE Xpress, an online platform that enables healthcare professionals to share clinical insights on timely topics. SAGE Xpress would allow users to share insights on their own time, in a question and answer format, as well as see answers from their colleagues to help drive the conversation.
As the creative director on the project, I worked with a cross-functional team to establish the brand and provide guidance on the UI and UX of the platform. The platform can also be customizable for each customer, so I worked closely with the design and account team to develop branding that aligned with their objectives.
